So despite the fact we only have a short sales window from now until Mothering Sunday, you should st

For keywords, use long tailed keywords specific to your business, for example, mother s day flowers or mother s day chocolates . For each group of keywords, create a specific text ads relevant to the product.
If it s possible, create a landing page specifically for Mother s Day products. Ensure all your Mother s Day campaigns are directed to this page. This will ensure the user finds exactly what they are looking for and spend longer on your site with a higher chance of conversion.
More specifically, create sub sections if possible such as Mother s Day flowers , Mother s Day Chocolates , Gifts Under 5 etc. This way, you can target each appropriate ad to the most appropriate landing page.
Ideally, new campaigns & adgroups should be created specifically for Mother s Day. It will allow you to have better control over spend on your chosen keywords during this period and allow for more targeted adcopy and landing pages.
With campaigns such as Mother s Day or Christmas, it’s essential that you let users know when you can deliver and what delivery offers you have available, whether it be “free delivery” for all, or “spend over 10 for free next day delivery” have it clearly displayed in your adcopy. uu
Discounts should also be made clear in the adcopy, for example 15% off for Mother uu s Day if ordered by xxth March. Strong calls to action will ensure a good click through rate and make you stand out from your competitors.
You have a multitude of ad extensions to choose from that take up valuable space in search results. Use these to your advantage and your click through rate should improve. If you re a small business and only operate locally, you can add a location extension with your address so potential customers know where you are. Also, if you take phone calls, you can implement call extensions with your ads, making it easy for mobile users to call you directly without having uu to visit your website.
Along with call and location extensions, there are; offer extensions, site link extensions, product extensions, social extensions, dynamic search ad extensions and app extensions. Make full use of them!
So despite the fact we only have a short sales window from now until Mothering Sunday, you should start your campaign now so that you are fresh in the mind of your customers, ensuring they don t go with a competitor before they even see your ad.
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