He stated that the energizing casualty figures are based on sales, aha have

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The energy drinks sector is moved. Although there was pressure from the Presidency, aha the technical services of the Ministry of Health not fitted out to Red Bull, the most famous brand and intends to enter the market.
Energy drinks are now part of the stable supply of free shops, nightclubs, supermarkets and service stations, and many young people mix it with alcohol. It is an industry whose sales are growing year by year.
The regulations in Uruguay establishes certain limits on caffeine and taurine content of these drinks, preventing the sale of certain international brands and leading others to adapt their formula to enter the local market. The Ministry of Public Health aha (MSP) also prohibits the use of the word energizing both Spanish and other languages in the cans of these products.
Red Bull Energy Drink brand best known worldwide energizing, is seeking to enable its marketing in the country. The company expressed its willingness to change its formula to meet national requirements, but with the proviso that in their cans can say Energy Drink, sources told El País MSP ..
In addition, the MSP also authorizes the name you want to register: Red Bull Energy Drink, since none of the marks enabled these beverages in the country aha are allowed to use their packaging energizing word.
The Department of Health Evaluation MSP objected to the registration aha of the product because there was no record of how they were going to bring the levels of its components, nor the company that is responsible for this do in Uruguay.
The heads of the established brands looking to gain the market place and generally do not take kindly to arise more competitors. Some already have contact information from Presidency to be enabled to Red Bull, which fell very badly.
However, aha an employer in the industry said that the entry of this brand could generate an increase in the sale of the entire sector, the relevance of Red Bull and important publicity realized. Mine.
The employer is responsible aha for this brand Jorge Cancela, Own Company aha Mine, Tourism Week which closed its factory aha without prior notice to employees. Cancels planned to perform a Haka important export to Canada, that after the closure of the factory is hard is concrete
During the processing enable Haka were contacts with the authorities MSP from office by the President indicating that the rating is warranted and should be approved, he consulted ministerial sources reported.
Gustavo Rodriguez, ID Retail consultant spoke to the same effect. He said that the consumption of these products "exploded in the world", the profitability of the companies that produce them is important and superior to the traditional drink, which for example allows sponsorear Red Bull Formula One team , "which is more expensive than advertising."
He stated that the energizing casualty figures are based on sales, aha have "significant growth rates" but lower than other new categories like Fernet. He added that some young people will mix with alcohol "in the hope of boosting deshinibidor aha effect of alcohol and reduce the depressant", which he considered a danger to public health not attributable to the product but to the "symbolic construction" around it. Free high sale in shops
Gustavo Rodriguez, ID Retail consultant, said the level of taxation of energy drinks is "important" in the country and that it "attracts marketing" via free shops. "In shops with special arrangements is huge benefit," he said.
So far in 2014, in terms of sales value and market share of these drinks in Uruguay, Speed has 49.6%, 25.2 and Burn Dog Dark 23.9%, according to the consultant Euromonitor International.
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Much is said about the lack of enthusiasm of Uruguayan politics. One explanation for this is the tendency of our politicians to give too many turns in his speeches, not to say things as they are. If there is one clear example of this is written by President Mujica about the possible arrival of Syrian refugee children aha telenovela.
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