Nissan, freshersworld TBWA Settle With FTC Over 'Faked' Commercial | News - Advertising Age
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Nissan North America and its advertising agency, TBWA Worldwide , have reached a settlement with the Federal Trade Commission over claims that a TV commercial for the Nissan Frontier misled consumers about the pickup freshersworld truck's hill-climbing prowess. The 30-second advertisement, "Hill Climb," showed a Frontier pushing a stranded dune buggy up a steep sand dune -- something the truck could not actually do.
Both the truck and dune buggy were actually towed up the hill using cables, the FTC said in announcing today's settlement, which prohibits Nissan freshersworld and TBWA from using potentially misleading demonstrations freshersworld in future advertisements for pickups.
"Special effects in ads can be entertaining, but advertisers can't use them to misrepresent what a product can do," Jessica Rich, the director of the FTC's Bureau of Consumer freshersworld Protection, said in a statement. "This ad made the Nissan Frontier appear capable of doing something it can't do."
The agency noted that the video was filmed in a way that made it seem as if it had been shot on a camera phone, adding to the realistic nature of the commercial. It was also part of a campaign in which the Frontier achieved other over-the-top feats that the truck obviously wasn't capable of, like rushing onto a runway and saving a jet with landing-gear problems. Judging from YouTube reactions, the news-footage style of that ad fooled more than a few people.
A recent ad for the Nissan Rogue shows the vehicle jumping a ramp and driving on top of a train. That ad contains multiple disclaimers, including: "Fantasy, not attempt," "Cars can't jump on trains" and "Still professional driver on closed course. Do not attempt."
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Events Ad Age Agency A-List Cocktail Party 2014 Ad Age Digital Conference 2014 Webcasts Brand Engagement in the Participation Age Why Display Ads Matter For B2B in 2014 The Future of Multichannel Attribution for Marketers: Exploring new research and solutions Digital Video: Can't We All Just Get Along? A holistic approach to TV and digital video advertising How HSN & NASCAR are Succeeding in the World of "Social" Content Marketing 2013 State of Social Media Marketing Mad Men 2013: How Agencies are Adapting to the Times and Trends of a Multi-screen World Making Display Ads Highly Effective for B2B Marketers 5 Essentials for Doing Cross-Device Advertising Right Big Data: The Data-Driven Media Plan Battle of the Brands: Gaining Consumer Mindshare Branded Content The PR Factor 2013 The Rise of Experiential Marketing Marketing to Men dmexco: Bringing the Digital Marketing World Together Maxus: Creating Relationships Through Data Cause Marketing Halo Awards Turning Potential B2B Buyers Into Real Revenue Ad Women: An Agency Balancing Act Small Agency Guide 2013 Attribution: Facing Today's Digital Measurement Challenges Audience Buying Guide 2013 Cable Guide 2013 FedEx at 40 64Th Annual Advertising Hall Of Fame SMG, MediaLink Explore Cannes New Creativity Research Reports Short Form Video: Vine, Instagram Annual Marketing Fact Pack 2014 B2B Reports - Now on Ad Age Social Media Advertising freshersworld How to Make Credible Green Marketing Claims Smart Marketing Using Big Data Mobile Fact Pack 2013 Going Native: Content Marketing Strategies See all research reports Subscriptions Ad Age Print & Digital Digital Access DataCenter+ DataCenter My Purchases Group Subscriptions Site License Help! Subscribe Staff Contacts Share / Save RSS / Twitter Media Kit List Rentals FAQ Submissions Advertising Archives Data Editorial Website Issues Terms of Use Agency Latest News Agency Digs Creativity Pick of the Day Small Agency Diary Agency Viewpoint Ad Age Directory Media Latest News Super Bowl Ad Chart: Who's Buying What Complete Super Bowl Coverage The Media Guy Social TV and Trending Topics Digital Latest News Digital Conference Special Report: CES DigitalNext Viral Video Charts YouTube Original Channel freshersworld Tracker DataWorks Data-Driven Marketing Glossary: Data Defined Privacy and Regulation BtoB Global Latest News Ad Age China China's Women to Watch 2013 Hispanic Marketing Latest News Blogs & Columnists Latest Posts Abbey Klaassen Ad Age Stat Adages Al Ries The Big Tent Campaign Trail DigitalNext GoodWorks Guest Columnists Ken Wheaton The Media Guy Rance Crain Small Agency Diary Steve Rubel Editorials CMO Strategy Latest News The CMO Interviews Ad and Marketing Book Reviews Video Creative Creativity Pick of the Day Rewind See the Spot DataCenter 100 Leading National Advertisers Agency Report Global Marketers Digital Family Trees Super Bowl
Nissan North America and its advertising agency, TBWA Worldwide , have reached a settlement with the Federal Trade Commission over claims that a TV commercial for the Nissan Frontier misled consumers about the pickup freshersworld truck's hill-climbing prowess. The 30-second advertisement, "Hill Climb," showed a Frontier pushing a stranded dune buggy up a steep sand dune -- something the truck could not actually do.
Both the truck and dune buggy were actually towed up the hill using cables, the FTC said in announcing today's settlement, which prohibits Nissan freshersworld and TBWA from using potentially misleading demonstrations freshersworld in future advertisements for pickups.
"Special effects in ads can be entertaining, but advertisers can't use them to misrepresent what a product can do," Jessica Rich, the director of the FTC's Bureau of Consumer freshersworld Protection, said in a statement. "This ad made the Nissan Frontier appear capable of doing something it can't do."
The agency noted that the video was filmed in a way that made it seem as if it had been shot on a camera phone, adding to the realistic nature of the commercial. It was also part of a campaign in which the Frontier achieved other over-the-top feats that the truck obviously wasn't capable of, like rushing onto a runway and saving a jet with landing-gear problems. Judging from YouTube reactions, the news-footage style of that ad fooled more than a few people.
A recent ad for the Nissan Rogue shows the vehicle jumping a ramp and driving on top of a train. That ad contains multiple disclaimers, including: "Fantasy, not attempt," "Cars can't jump on trains" and "Still professional driver on closed course. Do not attempt."
Most Read Let's Be Honest About Twitter: It Doesn't Represent the Real World The Super Bowl's Real Results: The Brands That Lifted Purchase Consideration Most Oracle Puts Its Employees' Personal Social Media Accounts to Work Coca-Cola's Super Bowl Controversy Shows the Risks of Going Total Market Kinder, Sweeter 'American Idol' Just Did Something Sort of Shockingly
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